E-mail: lynn@lynnkendall.com

WRITING and EDITING

Senior Writer and Web Content Manager, Various, Inc., February 2007 – March 2008

• Hired, trained, supervised, and scheduled staff of five working two shifts
• Researched, commissioned, edited, scheduled, and posted new content (fiction, nonfiction, video, and still photograph) for daily uploads
• Organized a database of more than 40,000 images, including information on their creators, models, subjects, sources, documentation, and content
• Created marketing collateral for website, including taglines, teasers, and twice-monthly newsletter for users
• Served as main contact with site users, including managing user discontent caused by two separate buy-outs and consequent disruptions of user experience
• Worked with technical teams to keep content flowing in an environment of undocumented proprietary site software, data migrations, software upgrades, web hosting upgrades, and network issues
• Managed budget for outsourced content and served as liaison and quality control for content vendors
• Maintained accurate, up-to-date database of key legal information
• Initiated, created, reviewed, and documented procedures for all of the above

Technical Writer, Spectrum Technical Services, International, April 2005 – December 2006

• Documented methods and procedures for all phases of disaster recovery (including preparation, testing, declaration, and post-disaster business continuity) for a major telecommunications company
• Designed user interface and logic flow for new interactive data-collection program
• Analyzed workflows, created Visio process flows, and improved business processes
• Designed and created new web site for combined business units, including writing new content and redesigning web forms
• Standardized and documented data center hardware acquisition and installation procedures
• Worked as project lead for development and testing phases of the data center project

Technical/Marketing Writer, Genealogy.com, January 2002 – June 2003

• Created key direct-marketing documents to launch an industry-leading membership program that increased subscription sales by 33%
• Consistently surpassed sales projections for customer e-mails, keyword landing pages, and sales copy for weekly promotions
• Part of the creative and marketing team that grew overall sales 18% in 2002 and 36% in Fall of 2002
• Grew subscriber base by 22% in 2002
• Crafted weekly promotional and informative e-mails, as well as core marketing statements, banner ads, SEO strategies, and product copy
• Using RoboHelp and Visual SourceSafe, wrote, edited, and maintained user documentation and program help for top-selling consumer software and web site applications
• Worked with marketing, engineers, UI designers, and web editors/designers to create accurate, compelling text

Copywriter, Haworth Press, Inc, 2000 – 2001

• Wrote eye-catching headlines and effective advertising copy for print and Web-based catalogues, working from marketing questionnaires, manuscripts, or just a table of contents
• Tailored copy to appeal to markets ranging from agronomy professors to tattoo enthusiasts
• Created persuasive direct-mail letters targeted at libraries, professionals, and academics
• Wrote, edited, and proofread press releases, new-book announcements, journal blurbs, and cover copy
• Helped maintain FileMaker database and online catalogue with HTML coding
• Earned two raises and a special year-end bonus in first nine months
• Company sales increased by 10% in the first year I worked there

PUBLISHING and BOOK PRODUCTION
Publisher, Berkana Press, 1993 – 1997

• Set and achieved long-term goals and business strategies
• Planned budget and handled project management
• Handled all aspects of book production, including design, typesetting, proofreading, cover design, and print production
• Planned and implemented successful marketing strategy, wrote press releases, and designed advertisements
• Handled liaison with vendors, bookstores, distributors, and direct customers

Production Editor, Greenwood Press, 1984 – 1986
Production Assistant, Temple University Press, 1981 – 1983

• Shepherded academic, legal, and business books from manuscript to bound books, keeping track of permissions, schedules, and camera-ready art
• Supervised freelance designers, editors, and proofreaders
• Acted as liaison with vendors
• Reassured nervous authors, exhorted dilatory authors, soothed unreasonable authors, enjoyed pleasant authors

Freelance Editor and Writer, 1985 – present

• Wrote five published books, plus articles, short stories, and booklets
• Generated ideas, performed research, and wrote presentations, reports, executive summaries, proposals, and articles on a wide range of technical and popular topics
• Helped clients decide what information must be conveyed, including assumptions and background knowledge unfamiliar to their audience, and translated the data into clear prose
• Created organizational charts and flow charts
• Wrote book proposals, press releases, and advertisements
• Critiqued, copy-edited, rewrote, and restructured manuscripts for other authors
• Created indexes by hand and with software
• Coordinated projects with engineers, scientists, authors, editors, vendors, and literary agents

EDUCATION

• MA, English/Creative Writing Temple University, 1992 (University Fellowship, 1990 – 1991)
• BA, English, Temple University, 1983 (Special Honors Student)
• Attended Eastern College, 1976 – 1979

VOLUNTEER WORK

• Municipal Liaison, National Novel Writing Month, 2005
• Alzheimer’s Organization fundraising

COMPUTER SKILLS

• Windows and Mac
• Microsoft Office
• Visual SourceSafe and Documentum
• QuarkXPress, PageMaker, and InDesign
• Adobe Creative Suite
• CMS: Joomla! and WordPress
• Dreamweaver
• HTML and CSS
• FileMaker
• Visio

Self-disciplined, hard-working, tenacious, and creative. Very fast learner of facts, ideas, connections, and software. Sunny disposition.

References available on request.