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Copywriting and Marketing

Writer and Webmistress, FOGcon March 2009 – present

  • Designed social media strategy for publicizing convention
  • Wrote posts for Twitter, Facebook, blog posts, and communities on LiveJournal and Dreamwidth
  • Created and maintained convention website
  • Wrote customer-facing documentation ranging from access policy to signs to directions for pre-registration
  • Drafted successful grant proposal
  • Conceptualized design of FOGcon logo

Ghostwriter

  • Researched social media, streaming video, online trade shows, and other aspects of modern trade-show best practices
  • Wrote weekly newsletters on improving trade-show success for a prominent trade-show consultant

Senior Writer and Web Content Manager, Various, Inc., February 2007 – March 2008

  • Hired, trained, supervised, and scheduled staff of five working two shifts
  • Researched, commissioned, edited, scheduled, and posted new content (fiction, nonfiction, video, and still photograph) for daily uploads
  • Created marketing collateral for website, including taglines, teasers, and twice-monthly newsletter for users
  • Served as main contact with site users, including managing user discontent caused by two separate buy-outs and consequent disruptions of user experience
  • Worked as project manager coordinating technical teams to keep content flowing in an environment of undocumented proprietary site software, data migrations, software upgrades, web hosting upgrades, and network issues
  • Managed budget for outsourced content and serve as liaison and quality control for content vendors
  • Maintained accurate, up-to-date database of key legal information
  • Initiated, created, reviewed, and documented procedures for all of the above

Technical/Marketing Writer, Genealogy.com, January 2002 – June 2003

  • Created key direct-marketing documents to launch an industry-leading membership program that increased subscription sales by 33%
  • Consistently surpassed sales projections for customer e-mails, keyword landing pages, and sales copy for weekly promotions
  • Part of the creative and marketing team that grew overall sales 18% in 2002 and 36% in Fall of 2002
  • Grew subscriber base by 22% in 2002
  • Crafted weekly promotional and informative e-mails, as well as core marketing statements, banner ads, SEO strategies, and product copy
  • Using RoboHelp and Visual SourceSafe, wrote, edited, and maintained user documentation and program help for top-selling consumer software and web site applications
  • Worked with marketing, engineers, UI designers, and web editors/designers to create accurate, compelling text

Copywriter, Haworth Press, Inc, 2000 – 2001

  • Wrote eye-catching headlines and effective advertising copy for print and Web-based catalogues, working from marketing questionnaires, manuscripts, or just a table of contents
  • Tailored copy to appeal to markets ranging from agronomy professors to tattoo enthusiasts
  • Created persuasive direct-mail letters targeted at libraries, professionals, and academics
  • Wrote, edited, and proofread press releases, new-book announcements, journal blurbs, and cover copy
  • Helped maintain FileMaker database and online catalogue with HTML coding
  • Earned two raises and a special year-end bonus in first nine months
  • Company sales increased by 10% in the first year I worked there

The greatest thing
in the world
is the Alphabet
as all knowledge
is contained therein
except the wisdom
of putting it together.
—from an old German bookplate