Writer and Webmistress, FOGcon March 2009 – present

• Designed social media strategy for publicizing convention
• Wrote posts for Twitter, Facebook, blog posts, and communities on LiveJournal and Dreamwidth
• Created and maintained convention website
• Wrote customer-facing documentation ranging from access policy to signs to directions for pre-registration
• Drafted successful grant proposal
• Conceptualized design of FOGcon logo

Ghostwriter

• Researched social media, streaming video, online trade shows, and other aspects of modern trade-show best practices
• Wrote weekly newsletters on improving trade-show success for a prominent trade-show consultant

Senior Writer and Web Content Manager, Various, Inc., February 2007 – March 2008

• Hired, trained, supervised, and scheduled staff of five working two shifts
• Researched, commissioned, edited, scheduled, and posted new content (fiction, nonfiction, video, and still photograph) for daily uploads
• Created marketing collateral for website, including taglines, teasers, and twice-monthly newsletter for users
• Served as main contact with site users, including managing user discontent caused by two separate buy-outs and consequent disruptions of user experience
• Worked as project manager coordinating technical teams to keep content flowing in an environment of undocumented proprietary site software, data migrations, software upgrades, web hosting upgrades, and network issues
• Managed budget for outsourced content and serve as liaison and quality control for content vendors
• Maintained accurate, up-to-date database of key legal information
• Initiated, created, reviewed, and documented procedures for all of the above

Technical/Marketing Writer, Genealogy.com, January 2002 – June 2003

• Created key direct-marketing documents to launch an industry-leading membership program that increased subscription sales by 33%
• Consistently surpassed sales projections for customer e-mails, keyword landing pages, and sales copy for weekly promotions
• Part of the creative and marketing team that grew overall sales 18% in 2002 and 36% in Fall of 2002
• Grew subscriber base by 22% in 2002
• Crafted weekly promotional and informative e-mails, as well as core marketing statements, banner ads, SEO strategies, and product copy
• Using RoboHelp and Visual SourceSafe, wrote, edited, and maintained user documentation and program help for top-selling consumer software and web site applications
• Worked with marketing, engineers, UI designers, and web editors/designers to create accurate, compelling text

Copywriter, Haworth Press, Inc, 2000 – 2001

• Wrote eye-catching headlines and effective advertising copy for print and Web-based catalogues, working from marketing questionnaires, manuscripts, or just a table of contents
• Tailored copy to appeal to markets ranging from agronomy professors to tattoo enthusiasts
• Created persuasive direct-mail letters targeted at libraries, professionals, and academics
• Wrote, edited, and proofread press releases, new-book announcements, journal blurbs, and cover copy
• Helped maintain FileMaker database and online catalogue with HTML coding
• Earned two raises and a special year-end bonus in first nine months
• Company sales increased by 10% in the first year I worked there