Freelance Editor and Writer, 1985 present

  • Wrote five published books under various pen names, plus articles, short stories, and booklets
  • Generated ideas, performed research, and wrote presentations, reports, executive summaries, proposals, and articles on a wide range of technical and popular topics
  • Helped clients decide what information must be conveyed, including assumptions and background knowledge unfamiliar to their audience, and translated the data into clear prose
  • Created graphs, tables, and process charts for Sarbanes-Oxley requirements
  • Wrote book proposals, press releases, and advertisements
  • Coordinated projects with marketing consultants, engineers, scientists, authors, editors, vendors, and literary agents
  • Adapted style to target B2B, consumer, and peer audiences

Senior Writer and Web Content Manager, Various, Inc., February 2007 March 2008

  • Hired, trained, supervised, and scheduled staff of five working two shifts
  • Researched, commissioned, edited, scheduled, and posted new content (fiction, nonfiction, video, and still photograph) for daily uploads
  • Organized a database of more than 40,000 images, including information on their creators, models, subjects, sources, documentation, and content
  • Created marketing collateral for website, including taglines, teasers, and twice-monthly newsletter for users
  • Served as main contact with site users, including managing user discontent caused by two separate buy-outs and consequent disruptions of user experience
  • Worked with technical teams to keep content flowing in an environment of undocumented proprietary site software, data migrations, software upgrades, web hosting upgrades, and network issues
  • Managed budget for outsourced content and served as liaison and quality control for content vendors
  • Maintained accurate, up-to-date database of key legal information
  • Initiated, created, reviewed, and documented procedures for all of the above

Technical Writer, Spectrum Technical Services, International, April 2005 December 2006

  • Documented methods and procedures for all phases of disaster recovery (including preparation, testing, declaration, and post-disaster business continuity) for a major telecommunications company
  • Designed user interface and logic flow for new interactive data-collection program
  • Analyzed workflows, created Visio process flows, and improved business processes
  • Designed and created new web site for combined business units, including writing new content and redesigning web forms
  • Standardized and documented data center hardware acquisition and installation procedures
  • Worked as project lead for development and testing phases of the data center project

Technical/Marketing Writer, Genealogy.com, January 2002 – June 2003

  • Created key direct-marketing documents to launch an industry-leading membership program that increased subscription sales by 33%
  • Consistently surpassed sales projections for customer e-mails, keyword landing pages, and sales copy for weekly promotions
  • Part of the creative and marketing team that grew overall sales 18% in 2002 and 36% in Fall of 2002
  • Grew subscriber base by 22% in 2002
  • Crafted weekly promotional and informative e-mails, as well as core marketing statements, banner ads, SEO strategies, and product copy
  • Using RoboHelp and Visual SourceSafe, wrote, edited, and maintained user documentation and program help for top-selling consumer software and web site applications
  • Worked with marketing, engineers, UI designers, and web editors/designers to create accurate, compelling text

Copywriter, Haworth Press, Inc, 2000 2001

  • Wrote eye-catching headlines and effective advertising copy for print and Web-based catalogues, working from marketing questionnaires, manuscripts, or just a table of contents
  • Tailored copy to appeal to markets ranging from agronomy professors to tattoo enthusiasts
  • Created persuasive direct-mail letters targeted at libraries, professionals, and academics
  • Wrote, edited, and proofread press releases, new-book announcements, journal blurbs, and cover copy
  • Helped maintain FileMaker database and online catalogue with HTML coding
  • Earned two raises and a special year-end bonus in first nine months
  • Company sales increased by 10% in the first year I worked there

The greatest thing
in the world
is the Alphabet
as all knowledge
is contained therein
except the wisdom
of putting it together.
—from an old German bookplate